With the recent release of the all-new ASUS VivoBook series laptops, ASUS South Africa has launched its new #WowTheWorld Campaign. As part of the new campaign, the team also announced its signing of a new local brand ambassador – MTV Base Africa Presenter, model and local entrepreneur, Kim Jayde.
The landmark campaign was launched to celebrate local creatives, sneakerheads and fans of the brand who have been expressing themselves and their creativity for years. The ASUS #WowTheWorld campaign will be hosted by Kim Jayde throughout the next month, having already set the ball rolling this past week with the campaign launch.
ASUS South Africa birthed the “#WowTheWorld and #VivoKicks hashtags from a simple truth that we all want to be our true and authentic selves in this world.
The campaign was inspired by the new ASUS VivoBook laptop series, which features expressive, street-inspired colours that were specifically designed to appeal to millennial and post-millennial users.
The VivoBook range of laptops is not just a product – it is a lifestyle. The new campaign speaks to this while it promotes originality, design, creative expression of oneself and above all these – your unique style. The ASUS #WowTheWorld Campaign is set to run from 22 May until 24 June 2020.
To win a pair of custom sneakers in the #WowTheWorld campaign, all you have to do is follow these three simple steps:
Step 1: Post your custom ASUS VivoBook-inspired sneaker design on Instagram
Step 2: Tag @ASUS_za and @kimjayde
Step 3: Use the hashtag, #WowTheWorld
It’s that easy.
ASUS South Africa will select 10 of the best designs, which will be announced on 25 June 2020.
The ultimate winner will then be announced live on Instagram on 29 June – where the chosen design will not only receive a new ASUS VivoBook S, but also a pair of the one-of-a-kind sneakers inspired by their own #WowTheWorld design.