Fourways Mall in Johannesburg underwent a massive expansion project over the past few months, having officially reopened its doors in August 2019, becoming the largest mall in Southern Africa. The renovation project doubled the size of the original mall, with added fashion retailers and entertainment with more than enough fun for those young and old. With new stores still opening, Converse launched its new brand store at the mall on Thursday, 10 October 2019.
Converse invited select VIP, media and social media influencers to the exclusive launch, with great food, drink and entertainment. The store was launched as a showcase of the brand’s diverse product range to offer a tangible brand experience, which offers the latest Converse drops including limited collaborations across sneakers, apparel and accessories.
The range of Converse products extends across numerous styles for men, women and children, and includes items from Chuck Taylor All Star, One Star, Jack Purcell, CONS and other premium collaborations.
On the night, Converse offered discounts on all brand items in-store, as well as free customisation on any purchase made.
