There’s something very fishy going on with the press, especially the more popular comic book sites. Earlier this year we posted an article about ComicBook.com rigging its “Best of 2016” poll and, now, FliteCast is pointing out that some of the bigger sites are actually biased towards Warner and DC and it has a lot to do with Marvel’s good PR.
Marvel plied reporters with booze (there were "Marvel-tinis" — I abstained) and offered a look at its new projects: https://t.co/XlpVRcTJkJ
— Daniel Miller (@DanielNMiller) April 18, 2017
If I’ve said it once I’ve said it a thousand times, good PR goes a long way. It’s no secret that good public relations has a lot of influence on critics and press promoting a film. If you’re dealing with an agency that doesn’t understand their product and is unwilling to treat their client (in this case, the press) with respect, there are bound to be repercussions. Even though most critics claim to be uninfluenced by gifts or special treatment provided by the studios, it’s only human for them to be swayed, even if ever so slightly.
Disney and Marvel have always maintained a good relationship with the press, mostly because they understand the importance of the good and bad press. And when it’s a game of millions of dollars, it would be smart for any studio to do the same. That’s not to say that Warner and DC aren’t focused on good PR. The sneak peeks of Justice League shown to the press last year did wonders for Warner. Many journalists left feeling positive about the film.
Is it fair to say that Marvel’s PR is doing more for journalists then? It seems some people think so. FilmDrunk, the editor of Uproxx, tweeted “DC fans think Marvel pays journalists for positive coverage when all they do is kiss a little ass from time to time.”
“Which isn’t a criticism of Marvel, btw, it’s a criticism of DC. Marvel is just showing you how easy this s**t is,” he continued in a second tweet.
DC fans think Marvel pays journalists for positive coverage when all they do is kiss a little ass from time to time https://t.co/7OaKScDOai
— FilmDrunk (@Filmdrunk) April 18, 2017
— The FliteCast (@TheFliteCast) April 19, 2017
— Superhero Spot (@SuperheroSpot) April 8, 2017
— The FliteCast (@TheFliteCast) March 14, 2017
It really is an ugly world out there, and it seems movies and their numbers are a lot more influenced by PR and press than most people realise. As they say, “All’s fair in love and war.”