Isn’t it funny how different countries respond differently to pop culture? Even global franchises don’t often follow the same steps and viewpoints in other regions. Last month, a Russian Burger King branch took legal action to ban the record-breaking horror, IT, from being screened in their country. This week, however, their German counterparts took to using the film as a means to directly troll their biggest competitor, McDonald’s.
Burger King took over a screening in Germany for the biggest horror film of the year, placing an ad directly into the film itself, right before the end credits rolled. They did so by adding a message, which read: “The moral is: never trust a clown.” After a few seconds of bewilderment from the crowd of moviegoers who seemed quite intense at this stage, the Burger King logo was displayed to cheers and laughter. This is an interesting take on screen placement within films, which has dominated modern blockbuster films, especially those with superhero backgrounds. In any event, we wait to see if McDonald’s responds.