Following a few successful launches from the partnership, Big Sean has once again collaborated with leading sports brand, PUMA, to continue the 2018 celebration of 50 years of Suede for the Suede50 campaign.
With 2018 being the year of the Suede sneaker, PUMA has already joined forces with a number of major brands including Hello Kitty and FUBU. The latest drop from the Suede50 campaign Detroit superstar and PUMA ambassador, Sean Anderson a.k.a Big Sean, will include a range of PUMA apparel and the new PUMA X Big Sean Suede Mid Classic. The sneaker takes inspiration from the streets, and from the simple fact that life is what you decide you want it to be. The Mid Classic features a mid-cut iteration of the Suede with chunkier midsole, knitted sock construction and customised lacing system inspired by hiking laces.
One of the key features on the sneaker is the OG PUMA “D” branding on the tongue, reminiscent of its founder Rudolf Dassler’s logo way back in 1948. The upper also features a premium taping with a mix of velour and knits to create key design elements on the silhouette. The Suede for this PUMA X Big Sean collection is a reimagined mid-cut iteration with a chunkier midsole and iconic Big Sean signature in the outer lateral. While the design features many distinct elements, the sneaker still has a clean feel, including the formstripe, which is a knitted sock construction. The silhouette also features a customised lacing system, which was originally inspired by hiking laces. To complete the look, the sneaker features Big Sean’s characteristic green, white and blue finishes, spotted on the shoe’s heel loops, sole and footbed.
The PUMA X Big Sean Suede50 Pack is set to drop on 22nd March 2018 and will be available at PUMA Select, X-Trend stores, selected Archive stores, as well as a number of various retailers across the country. The sneaker will have an RRP of R2,499.
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