The streaming wars have begun. Technology giant Apple has unveiled its take on video streaming, challenging Netflix in the competitive market. Zack Van Amburg and Jamie Erlicht introduced Apple TV+ by playing video featuring Steven Spielberg, Ron Howard, Oprah Winfrey, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu, Damien Chazelle, and many others.
Apple TV+, Apple’s original video subscription service, will offer subscribers new and inspiring stories ad-free and on demand.
“We’re honoured that the absolute best lineup of storytellers in the world—both in front of and behind the camera—are coming to Apple TV+…We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.
Apple’s offering will stream in more than 100 countries and launch later this year. The new Apple TV app will allow users to access content from HBO, Epix, Starz, and Showtime and will be through Apple devices and smart TVs from Samsung, Sony, Vizio and LG Electronics.
Netflix’s monopoly of the industry and its progression to becoming one of Hollywood’s largest studios has forced other media companies to relook at the way they do business. In the past few years, we’ve seen companies like Amazon, DC, and Disney join the revolution. Whether or not Apple has what it takes to lure fans to another streaming service remains to be seen. At the end of the day, content is key, and, with a host of successful filmmakers onboard, it seems like they are already heading in the right direction with Apple TV+.