After several notable postponements to the latest James Bond film, No Time to Die, adidas Originals has partnered with Universal Pictures for a special drop. The duo have launched the adidas x 007 collection.
The collaboration forms part of the film’s launch campaign, which celebrates the 25th film in the James Bond franchise. Resulting from this partnership are four reimagined Ultraboost sneakers, as well as limited-edition apparel. Each of these pieces has been inspired by the world of 007.
Ultraboost DNA X James Bond
The first sneaker in the adidas x 007 range pays homage to one of James Bond’s classic looks, the white tuxedo. Updating the Ultraboost DNA silhouette focuses on a white base on the upper, midsole and sole. This is complemented by the James Bond motif on the tongue and finished with the iconic 007 insignia throughout.
It is a sleek, minimalist aesthetic, designed to honour the world’s coolest secret agent.
adidas Ultraboost 20 Black Tuxedo
The next look is in contrast to the first, the black tuxedo. This embodies James Bond’s most classic look, inspired by the thrilling action scenes in No Time to Die.
As a result, the adidas Ultraboost 20 Black Tuxedo running shoe features responsive cushioning in the Boost technology.
Added to the design is the graphic on the sockliner, taken from the backdrop of a scene set in Cuba.
adidas Ultraboost 20 Q Branch
As the name suggests, the third silhouette pays homage to Q Branch. The birthplace of wearable tech stands out with its hidden pocket in the lace-cage of the sneaker.
Design elements include the “Q” moniker on the insole. Additionally, the heel cage has been designed to look like kevlar protection.
adidas Ultraboost 20 No Time to Die Villian
What would an adidas x 007 collection be without featuring an entry for the villain? The adidas Ultraboost 20 No Time to Die Villian was inspired by Safin – the big baddie in the film.
Its aesthetic has the appearance of rough concrete. The lace-cage mimics the villain’s porcelain mask, while the sockliner is imprinted with details straight from his bunker.
The film’s delays are notable with the adidas x 007 collection, which features the 2020 version of the Ultraboost. The Boost midsole is featured on each silhouette, providing the ultimate in energy return, cushioning and durability.
The adidas x 007 James Bond collection is currently available online at adidas.co.za. No Time to Die is set to premiere on 30 September 2021.
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