To kick off 2021, adidas Originals launched the Stan Smith, Forever collection, a journey to ending plastic waste. For its latest drop, the brand has partnered with Disney for its next campaign, alongside well-known personalities, such as Yara Shahidi and Stan Smith himself.
The new era for the Stan Smith sees the infusion of the iconic court sneaker with sustainable materials. With this, the team aims to help end plastic waste.
For the latest collection, adidas Originals has partnered with Disney and its subsidiaries, including Pixar and Marvel. Across the range, this includes Marvel’s the Hulk, Rex from Disney and Tinker Bell from Peter Pan, WALL-E from Disney and Pixar’s WALL-E, Kermit the Frog of The Muppets, and Mike Wazowski, from Disney and Pixar’s Monsters, Inc. The list is quite extensive.
Across the collection, there are unique details and references to each of the characters. These include graphic outsoles, embossed details, bold graphics, playful prints, and additional lace options. In addition, each of the pairs of sneakers is composed of PRIMEGREEN uppers added on top of recycled rubber outsoles.
Even with the sustainable materials, the Stan Smith still maintains its classic look. Along with the recycled PRIMEGREEN upper and recycled rubber outsole, the sneaker is complemented by the Stan Smith’s iconic green heel tab.
To celebrate the latest launch, adidas Originals has partnered with some of the brand’s most iconic creative forces. Alongside the legend, Stan Smith, himself, the campaign features Kermit the Frog, skaters Na-Kel Smith and Nora Vasconcellos, digital architect Iddris Sandu, as well as actress Yara Shahidi. The multi-media campaign serves as the brand’s manifesto in the journey to assist to End Plastic Waste.
As such, a short video was released to celebrate the launch:
The next stage of the adidas Originals Stan Smith, Forever collection with Disney is set to drop on 1 April 2021.
It will be available online at adidas.co.za, as well as in adidas Originals Stores. Pricing is set to start off at R1,499.
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