adidas Originals has been a huge driving force to recycling, sustainable manufacturing and ending waste. Since the Parley partnership some five years back, the brand has been at the forefront of innovation. adidas Originals announces Stan Smith, Forever – a journey to ending plastic waste.
Following on from last year’s Clean Classics campaign, the adidas Stan Smith, Forever announcement continues this journey.
For over five decades, the Stan Smith silhouette remained largely the same. The sneaker hasn’t changed much but has since become a street culture icon. The next generation of sustainable Stan Smith sneakers brings with it three new silhouettes. It may look the same, but with a new, experimental canvas.
Two of the sneakers in the collection are crafted with a white PRIMEGREEN upper. PRIMEGREEN is a series of high-performance recycled material. This sits atop of the recycled rubber outsole.
For the women’s iteration, it features a printed plant earth-inspired graphics. This includes a white heel tab and ivory tongue graphic. The next sneaker also features an embossed planet earth-inspired graphics. Additional details here include gold eyelets and green heel tabs.
On the third sneaker, it features also features a white recycled PRIMEGREEN upper. It includes the iconic green heel tab, which is synonymous with the Stan Smith silhouette. This sits on top of the white recycled rubber outsole. In addition, the classic is then updated by means of a planet earth-inspired embroidery throughout.
Bringing sustainability as the focus area, each of the three sneakers is packaged in the classic blue box. However, this time composed of 90% recycled paper. This is something that adidas has already rolled out to many of its other product boxes. Always iconic, just more sustainable.
The three adidas Originals Stan Smith, Forever sneakers retail from R1,499. The collection is currently available at adidas.co.za, including adidas Originals stores and select retailers across the country.
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