There’s been a lot of hype around classic sneakers of late, not to mention the dad-shoe or the ugly sneaker as well. Sometimes we have a combination of all these, resulting in nothing short of a mess, quite frankly. adidas Originals has taken the approach of recreating iconic silhouettes for the modern sneakerhead, which it successfully did with the EQT. This time around, the team has once again reached into their archives with the relaunch of the Crazy.
adidas Originals this week celebrate the relaunch of the iconic 90s mid-cut basketball silhouette, Crazy, with the release of two new styles. The new take on the sneaker features a provocative and futuristic design based on 90s culture, aimed at becoming a modern day classic for the new generation. To launch the campaign on the new look, adidas Originals has partnered with 21 Savage, Playboi Carti and Young Thug, which aims to capture the defiantly unhumble and uncompromising spirit of the shoe.
The Crazy sneaker challenges conventional humility as a barrier to creativity, to which the campaign boasts bold graphics and projects the daring, fearless spirit of the footwear, the images complement the unrelenting attitude of both the talent and footwear styling. The two new sneaker styles retain the distinctive looks of the 90s, along with a futuristic take on the silhouette.
The Crazy ADV shoe is rendered in premium nubuck leather across the upper, with a premium sockfit neoprene interior for the optimum fit, all the while maintaining the minimalist look with a concealed lacing system. The upper is placed atop a dual-density PU tooling with branding details in the midsole and outsole. The end result is a razor-sharp modern reinvention of a basketball icon, which transcends the boundaries of footwear design.
The Crazy 8 ADV PK continues the modern day stylings of the Crazy ADV with a much more aggressive design, which also features a full Primeknit construction across the upper, including distinctive textured stripes and vacuum-coated structural overlays. As with the ADV, the Crazy 8 also features a concealed lacing system completing the design, which is accented by the shoe’s distinctive jagged tooling, complete with open windows creating subtle visual contrast.
The campaign reiterates the pack’s audacious style, challenging conventional attitudes, and dismissing the concept of humility. To be humble is to be content. Creators – and Crazy – never are. The adidas Originals Crazy Pack is set to drop on 23 November 2017 and will be available at adidas Originals stores, adidas.co.za and selected retailers. Recommended pricing for the Crazy 8 ADV PK is R2,499, while the Crazy ADV is priced at R2,999.
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