When adidas announced their partnership with Pharrell Williams a few years ago, we’ve come to expect nothing short of extraordinary from the venture. The partnership had humble beginnings starting with the Stan Smith back in 2014, but has since grown into something quite amazing. This year has already seen quite a number of drops, including the HU range. adidas Originals and Pharrell Williams continue their work with the latest chapter in their collaboration featuring the HU Hiking collection.
The adidas Originals X Pharrell Williams collections are known for the playful nature, featuring bright and bold colourways, accented by utilitarian outdoor designs, offering striking contrasts and subtle graphic details. The collection is split into to two segments, footwear and apparel, complimenting each other with their range of colour palettes and finishes.
For the apparel, the collection features simple pieces, including a tee, hiking leggins, a hooded sweat, gilet and 3L jacket. The range features a mix of bright colours, with the palette including yellows, greens, pinks, and even purples, paying homage to the vibrant outdoor designs of the late 80s and 90s. Each element also features embroidered details and graphic patches, adding a touch of Pharrell’s inimitable aesthetic to the range.
The range of footwear is just as elaborate, presenting new colourways for the, already popular, HU NMD silhouette. After months teasing the various colourways on his Instagram feed, fans finally get a glimpse of the official collection. The sneaker has been reimagined in a hiker form to create the Hu NMD TR. It includes the original Primeknit upper construction and cage stabiliser placed above an NMD Boost tooling for additional comfort and support. The original outsole has been replaced for a sawtooth tooling, which provides additional grip and solidifying the shoes trail runner requirements. The sneakers colourways include “Pale Nude,” “Sun Glow,” “Core Black” and “Noble Ink”, and include texting such as “Breathe, Walk”, “Clouds, Moon”, and “Body, Earth”, adding intrigue to the already playful collection.
The adidas by Pharrell Williams HU Hiking Pack is set to drop on 11 November 2017 and will be available at various retailers including adidas.co.za, adidas Originals V&A Waterfront and Sandton City, AStore and Shelflife. Pricing for the collection range from R1299 for apparel and R3999 for the footwear.
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