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Tags: AdidasSneakers News

Turn Up the Heat this Winter with the adidas Originals ICY PARK Collection

adidas and Beyoncé launch the third Ivy Park Collection, ICY PARK

February 5, 2021
byEvan Saunders
in Sneakers
Turn Up the Heat this Winter with the adidas Originals ICY PARK Collection

Back in 2020, adidas Originals and Beyoncé finally released their debut collaboration. After months of teasing the collab, the first IVY PARK collection dropped one year ago. This was followed by a second drop in October, as well as an extension of the range a few weeks later. For the third adidas x IVY PARK collaboration, it features all things winter. The aptly-named ICY PARK collection has arrived.

It’s no secret where the concept of ICY PARK stems from. The collection takes you from the streets to the slopes with ease. As a result, items from the range infuse alpine-ready outfits, which meet the classic adidas archives. The ICY PARK collection features a mix of apparel, footwear and accessories across all body types. Take your creative self-expression to the next level this winter.

adidas and Beyoncé launch the third Ivy Park Collection, ICY PARK

The Collection

The ICY PARK collection challenges the perceptions of traditional performance-focused design. Instead, the brand encourages the wearer to make their park a wonderland. ICY PARK is refreshingly chill with dynamic looks and silhouettes throughout.

Featuring a number of bold apparel pieces, only matched with a selection of complementary accessories. The collection elevates the versatility of essential winter wear. Across the range, elements such as faux shearling and performance towel terry materials are used to add texture. This gives it that quintessential cosy vibe.

For the sneaker range, the ICY PARK collection adds five new silhouettes. This adds on existing items, which include the IVY PARK UltraBoost, Forum Lo, Forum Mid, and Super Sleek sneakers. The new entry to the mix is the IVY PARK Super Sleek Boot. It offers comfort and a cool design, featuring rich textures and reflective detailing. The result is that mountain-ready style.

Beat the chill with the adidas x IVY PARK collection, featuring a mix of accessories, starting from R799, as well as outerwear, from R799. As always, the collection has an inclusive appeal, and offers sizes available from sizes 3XS to 4XL.

ICY PARK will go on sale online at adidas.co.za from 19th February. This will be followed by adidas Originals stores across the country on 20 February.

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