The Ozweego relaunch has been a hit since it first reappeared three years ago. It was also spotted earlier this year as part of the BAIT X Street Fighter X adidas collection. adidas Originals are once again bridging the gap between past, present and future with the all-new Ozworld launch.
With the new Ozworld adidas collection, the brand encourages you to be free. The sneakers themselves bring with them out of this world comfort and daring self-expression.
The truest form of identity expression is found when everyone is free to be who they really are. This was the mission when the original Ozweego dropped back in the 90s. It was a time of unmatched discovery in the world of fashion and beyond. Now, more than 30 years later, the world has again entered a new era of creative exploration. And these creative ideas often cross over into the real world.
adidas Originals has announced three new sneakers as part of the Ozworld collection. These includes the Oznova, Ozelia and a new Ozweego. Each new sneaker is a platform for style experimentation. This is a rallying call for the pursuit of self-expression.
The Ozworld collection brings with it an exaggerated level of comfort. Its design style is emphasised through bold lines, yet keeping the ethos of the original. The Oznova boasts a translucent overlaid upper. Additionally, it has a glow-in-the-dark outsole on its panelling, which is matched with the adiPlus cushioning.
The Ozelia brings a futuristic look to it. At the same time, it doesn’t compromise on comfort, featuring the dynamic adiPrene cushion outsole. Its sleek upper also adds to the level of comfort.
The Ozweego draws inspiration from the adidas archives and visual codes on an intrepid new journey. It channels the best design principles through the 90s and 2000s. The design has been brought forth into the present day, while also adding next-level comfort with the adiPrene midsole.
In addition to the three adidas sneaker variants, the Ozworld collection also includes tie-in apparel and accessories. This gives you the freedom to style your look from top to bottom with the Ozworld drop.
The adidas Originals Ozworld collection is currently available online at adidas.co.za.
It is also available in-store at retailers across the country, with pricing for the sneakers ranging from R1,899 to R2,499.
