adidas Originals has announced the reboot of the famous EQT design with a 2017 reboot, the EQT Support 93/17.

Watch: adidas Launches the Redesigned EQT with Brilliant Mini-Documentary

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The original EQT was something of a game changer when it was launched back in 1993. Fast-forward 24 years, and adidas Originals has taken a page from its own handbook by going back to the basics…and brilliantly so.

adidas EQT

The video below showcases not only the history of the EQT Support 93/17, but also some of the design philosophies and process. The sneaker is expected to launch on the 26th January internationally. You can find more details on the official website.

Function over form

Everything that is essential

Nothing that is not

adidas EQT

adidas EQT

The adidas EQT Support 93/17 blends authentic Equipment materials and uses them in a modern motif. The shoe starts with a woven knit upper covered in a pixelated noise motif. The knit construction is overlaid with premium nubuck panels and the EQT webbing-tape 3-stripes. Additional features are the embroidered details and a contrast heel unit that helps give the shoe a bold touch. Tech features include an OrthoLite® sockliner, TPU support panel and full-length Boost midsole unit.


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