Forget the Harajuku girls, the cosplay, the lolitas and the J-pop, maid cafes (or “Meido kissa” / “Meido kafe”) are the new in thing in Japan. Inspired by the locals’ fascination with manga and anime, the cafes are a fantasy land for what the Japanese call “otaku”. The girls who work there dress as a manga character – short frilly dresses, knee socks and cat ears. The waitresses treat the customers as “go-shujinsama”, which means “master” and acts shy, giggling and smiling. It is more or less innocent fun. BuzzFeedBlue investigates further the strange phenomenon.

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