Samsung’s Dream the Blues campaign is part of the Samsung-Chelsea FC Youth Football Camp program, giving the opportunity to train children for the next generation of football players.
Across four continents and eight different countries, football-loving youths from age 9 to 13 are encouraged to achieve and expand their football dreams. Since 2007, the program has already benefited 5,000 youths across the world.
For this campaign, Samsung and Chelsea will visit football camps in each country to provide training for local youths. They will be trained to learn ‘The Chelsea Way’ from Chelsea Foundation coaches.
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