Samsung Launches A-Series Smartphones

Written by

Samsung Launches A-Series Smartphones

Samsung Electronics South Africa has confirmed the local availability of the GALAXY A3 and GALAXY A5, further strengthening its mid-segment market positioning and expanding its hold within the smartphone market. The devices feature refined full metal body designs that are 6.9mm and 6.7mm thin, respectively.

The GALAXY series has set industry benchmarks for delivering innovative technology and premium levels of performance. Keeping the modern design philosophy in mind, the GALAXY A5 and A3 have been designed to enable young consumers to enjoy the stylish design and flagship features with an assortment of appealing colours. The Dual SIM capabilities of the phones also add to consumers’ convenience.

“The A Series’ upmarket good looks showcase Samsung’s outstanding understanding of design. It’s a perfect accessory for style-conscious consumers. The duo comes with 5MP front facing camera – the ultimate selfie taking tool,” says Justin Hume, Director of Product Marketing, Integrated Mobility at Samsung Electronics SA.

Going beyond hardware and functionality, Samsung is revolutionising the way customers interact with devices and has enabled an entirely new sphere of possibilities for people to work, explore, share and create.

Samsung Launches A-Series Smartphones-01

Unmatched Selfie Experience with 5 MP Front Camera

The GALAXY A5 and A3 offer a superior mobile and social experience to the youth market that is looking to express their unique style while constantly staying connected. Sporting an advanced 5MP front-facing camera, taking vivid selfies is now easier than ever before. Innovative photo-taking features such as Wide Selfie, Palm Selfie, Animated Graphics Interchange Format (GIF) and Beauty Face Features let users capture attractive selfies in high resolution by automatically detecting and focusing on a person’s face. Users are also able to quickly and easily share photos or videos on their favourite social media channels with the fast network speed of LTE Category 4 on GALAXY A5 and 3G Network on GALAXY A3.

Vivid Display and Powerful Processor

The GALAXY A5 and GALAXY A3 smartphones are ideal for consumers seeking practicality and functionality. Both devices are equipped with an extraordinary Super AMOLED display and Adaptive Display technology to deliver clearer images with deep contrast and better viewing experience for more vivid, colourful content in any environment, even under bright sunlight. The devices are also fitted with a Quad Core 1.2 GHz processor for seamless multi-tasking and faster browsing experience. In addition, they include popular features exclusive to GALAXY devices, such as Ultra-Power Saving Mode, Private Mode* and Multiscreen, as well as adjustable audio which intelligently adapts and enhances sound output based on the user’s surrounding environment.

“This latest series is designed for those who embrace self-expression and with these devices we have demonstrated our commitment to deliver smartphones equipped with the slimmest metal body with a comfortable grip for ease of use. The range empowers consumers to choose a device which reflects their personal style and lifestyle needs, not just in terms of their unique features, but also their size and colour options,” concludes Hume.

Both the GALAXY A5 and GALAXY A3 will come in a variety of colours, including Pearl White, Midnight Black and Champagne Gold, to accommodate the personal style and preference of their diverse users.
Available through Samsung Experience stores, leading retailers and local operators.

RRP: The Samsung GALAXY A5 is priced at R 6499
RRP: The GALAXY A3 is priced at R 4999

No Comments

Leave a Comment