In November 2017, PUMA announced the 2018 plans to honour and celebrate the 50-year landmark of the classic Suede sneaker. The first quarter has seen a flurry of activity for the Suede 50 campaign and shows no sign of slowing with the release of two new collections as the party continues, including the Embellished Pack as well as the Exposed Seams Pack. The Suede has truly transcended generations and eras in its 50 years since being released. The sneaker is honoured once again with the latest drops, each of which represents its cultural relevance – from music, fashion and street culture.
PUMA Suede 50 Embellished Suede Pack
The first of the drops is the Suede 50 Embellished Suede, which is all about adornments with touches of delicate embroidery, texture and shine. The premium suede upper and Formstrip has the addition of an embellished floral embroidery, set in vivid reds, pinks and blues. In addition to this, the Suede 50 logo is featured in a gold foil embossed on the tongue adding to the subtle beauty of the design. The laces are replaced with a rope lacing variant. The sneakers come in Black and White colourways.
The Embellished Suede Pack is completed with a head-to-toe look, which includes caps, shopper, bags, as well as the Premium Archive T7 Jacket and Pants.
PUMA Suede 50 Exposed Seams Suede Pack
The second drop in the release is the Exposed Seams Suede Pack, which features two colourways for the Suede silhouette, including Capulet Olive and PUMA Black. The look features a crisp and elaborate design, along with a dimensional Formstrip. The tongue, laces, toebox, heel and Formstrip feature a modern and monochromatic earth-tone and thick white sole with additional textures.
As with the Embellished Suede Pack, the Exposed Seams Suede Pack also features a head-to-toe lookbook including an Olive colourway tracksuit – the T7 Track Jacket and T7 Track Pants.
Both new releases will drop this upcoming Friday, 5 April 2018. The Embellished Suede Pack for women will be available at PUMA Select stores, X-Trend Stores, Office, Superbalist and various selected retailers across the country. The Suede Exposed Seams Pack will drop at PUMA Select stores, The Cross Trainer, and various other retailers nationwide. Pricing for the sneakers are as follows:
- Suede Hyper Embellished Wn’s (Puma Black-Puma White) – R1,999
- Suede Hyper Embellished Wn’s (Glacier Gray-Puma White) – R1,999
- Suede Classic Exposed Seams (Puma Black) – R1,799
- Suede Classic Exposed Seams (Capulet Olive) – R1,799
For more imagery from the apparel from both packs, check it out on Instagram. #ForAllTime.