Prima Interactive picks up distribution for Take-Two Interactive in South Africa

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Johannesburg, South Africa. 15 March 2016 – Prima Interactive, one of the largest distributors of interactive games, has been appointed as the value added distributor for Take-Two Interactive Software, Inc. (Take-Two) in South Africa.

The deal, effective 1 May 2016, will see Prima Interactive become the sole distributor of Take- Two’s well known, thrilling franchises such as Grand Theft Auto, Mafia, WWE, BioShock and Civilization amongst many others. Battleborn will be the first new release title to be distributed on Xbox One, PS4 and PC.

Commenting on the distributorship deal with Take-Two, Ian Hepplewhite, the CEO at Prima Interactive, says: “We are really excited to be working with Take-Two. They make great games, which we look forward to marketing in South Africa. With Take-Two’s extensive repertoire of first class games added to the mix, Prima Interactive will boast one of the best interactive games offerings in South Africa.”

Dave Gould, Senior Sales Director from Take-Two says: “Prima Interactive is a recognized and trusted distributor of leading interactive games and products in South Africa, with an established network of credible partners through which South African consumers can easily access our games. We look forward to working with Prima Interactive to deliver our selection of acclaimed titles to South African consumers.”

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