As many may already know, Nokia is the official smartphone sponsor for the new Man of Steel film. The Nokia team, along with support from Warner Bros. and Vodacom, hosted the premiere at The Zone in Rosebank for the reboot on Thursday, 20th June 2013. The event saw quite a turn out from celebrities, media, and fans of the franchise. A few onlookers tried they luck in attempt to catch an early view of the Man of Steel film, some even offering large sums of money get in.
The event served as promotion for the respective companies, as Nokia also officially revealed The Superphone, the Nokia Lumia 720. The smartphone is now available in South Africa, with contract deals exclusively available from Vodacom for R299 on Smart S contract (with 75 Anytime minutes, 200 SMSs & 200 MB Data). The Lumia 720 features a Dual-core 1GHz Qualcomm CPU, Adreno 305 GPU, 4.3″ screen with 480x800px display, 6.1MP (2848x2144px, Carl Zeiss) camera, and non-removable Li-Ion 2000mAh battery. The Superphone comes pre-installed with the Official Man of Steel Hub, and Man of Steel Mobile Application, along with Man of Steel Limited Edition Accessories. You can visit the Nokia Man of Steel fan page for more information.