Whether you are a fitness fanatic or have just recently embarked on a healthy lifestyle, you would most likely want to know all the in’s and out’s of whey protein and why it is good for you.


Whey protein can be found in three basic forms: standard whey protein, whey protein concentrate and whey protein isolate. Protein derived from milk sources are “concentrated” and by removing the non-protein parts it results in a powder that’s 70 to 85 percent pure protein.

If you take the concentration process a step further, “isolation” removes a much higher percentage of non-protein content. The additional processing produces a premium protein that is up to 95 percent pure which is known as whey protein isolate.

Recently launched Mi Whey protein ice-cream, is a treat designed for fitness and health enthusiasts with whey isolate protein as the main ingredient. Created in 2014, Mi Whey is the brain child of Craig Oliver and Jorge Maia as they saw the need for a high protein recovery treat after their regular fitness regimen. They wanted the benefits of whey isolate protein but without the excess sugar found in over the counter ice-creams.

“Very often we hear guys talking about a high protein diets, who are religiously taking whey protein after a work-out, but we find that not everyone knows what type of whey protein is best for what they are wanting to achieve. The type of whey protein you choose to use in your diet depends on your specific health and fitness needs,” said Craig Oliver, Managing Director for Mi Whey.

Whey protein isolate has been proven to promote lean muscle growth and fat loss, as well as support cardiovascular health and a healthy metabolism.

“For the best results on your protein intake, use whey protein isolate immediately after a work-out as it is easier on the stomach and absorbed by the body the quickest which assists in muscle growth,” concludes Craig.

To keep up to date on all Mi Whey product innovations and movement, follow them on Facebook Page https://www.facebook.com/miwhey/

Mi Whey can be found in selected Dis-Chem and Spar stores. For more information on the benefits and a full list of stockist visit www.miwhey.com

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