Kylie Jenner Made a Music Video to Announce New Lip Glosses

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Kylie Jenner, the youngest member of the Kardashian-Jenner empire, released a music video for her new lip gloss and it’s a head-scratcher. Is it a strange April Fool’s Joke? Probably not.

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The short video starts with Kylie speeding across the desert in her Rolls Royce, and reapplying her lippy. From there things start getting a little more strange. Have a look.

The absurd ad was directed by Grammy-nominated music video director Colin Tilley, who has worked on videos for Kendrick Lamar, Justin Bieber, Nicki Minaj and Tyga