Jawbone Launches UP2 in SA-Header

Jawbone Launches UP2 in South Africa

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Jawbone® today announced the availability of the UP2™ activity tracker in South Africa. UP2 is the successor to the popular UP24™ band with an all-new industrial design that’s 45% smaller than its predecessor.

The UP2 wristband offers the same stylish, new design as the UP3™ band, but with an even smaller form factor. Retailing at R1599.00, the tracker connects to Jawbone’s industry-leading UP® app and its powerful behavior change tools, providing the ideal entry point for anyone starting their fitness-tracking journey.

“We are excited to launch UP2 globally as the stylish successor to UP24, taking up less space on the wrist while still delivering the same advanced features that our users love,” said Travis Bogard, vice president of product management and strategy at Jawbone. “At an affordable price, we believe it is a best-in-class wearable and appealing product to the largest sector of the market.”

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Reengineered from the Ground Up

Designed by Yves Behar, the UP2 tracker fits discreetly into your life for continuous 24/7 wear. It features an incredibly low profile and stylish design with an anodized aluminum framework that gives it an elegant look and feel.

The tracker’s gentle vibrating motor can be set to wake you up at the most optimal point in your natural sleep cycle, or remind you to get up and move when you’ve been inactive for a certain amount of time. Use your UP2 band to set custom reminders that gently buzz you on the wrist when you want to remember to go to bed, workout, or take a daily pill.

UP2 connects wirelessly to your smartphone via Bluetooth® Smart to give you real-time progress reports so you can stay on track. The wristband features a rechargeable lithium ion battery that lasts up to seven days on a single charge, and a shower- and splash-resistant design for continuous 24/7 wear. Like all Jawbone products, the tracker will get better over time with new features delivered through free software and app updates, ensuring it stays current as the best fitness tracker in its class.

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Powered by Smart Coach

Jawbone’s industry-leading UP app pairs with the UP2 tracker to bring you Smart Coach, an intelligent system that learns your habits and gives you personalized guidance and feedback to help you reach your goals.

As Smart Coach gets to know you, it provides actionable insights and achievable challenges tailored to improve your sleep, diet and activity. For example, if Smart Coach finds that an earlier bedtime means you typically get more steps the next day, it might suggest a bedtime “Today I Will” to prompt you to set a bedtime reminder, or the Smart Alarm to help you wake up feeling refreshed. With Smart Coach by your side, overcoming obstacles, creating new habits and committing to goals is that much easier.

With the robust open UP platform, you can connect to anyone in the UP system for added motivation, using Jawbone devices or a wide range of third-party trackers. You can also tap into the highly personalised experiences, integrated devices and specialty coaching services offered in the UP app Gallery to help you focus on what’s important to you, including weight loss, sleep quality, smart home integrations and more.

Available Now

The UP2 tracker by Jawbone is available in Black Diamond and Light Grey Hex for R1599.00 and is now available in Dion Wired, Clicks, Dis-Chem, and Total Sports stores nationwide along with Superbalist.com (black and grey) and TakeALot.com (black and grey).

The UP App is available in 12 languages: English, Spanish, French, Dutch, German, Italian, Japanese, Korean, Portuguese (Brazilian), Russian, Simplified Chinese, and Traditional Chinese.

The UP by Jawbone App for Android is available as a free download on Google Play. Jawbone’s app for iOS, UP by Jawbone, is also available as a free download from the App Store.

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