IMAX Is Planning To Ditch 3D Films

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IMAX Is Planning To Ditch 3D Films In Favour Of 2D



Over the years, there has been a growing decline for 3D movies. Most major television manufacturers, like Sony and Samsung, have moved away from the technology this year with a stronger focus on higher resolution 2D offerings. Now IMAX, which initially pushed the trend, will slowly be doing away with the tech too.

For some, this is really bad news. For others, it’s really really great news. 3D has always been a source of controversy. Some complain of headaches and disorientation after watching. Others are put off by the cheap clunky glasses that darken the picture and the higher price point. It’s probably a big relief then that IMAX will do away with the technology and refocus their cinemas towards high-quality 2D films instead.

IMAX Entertainment CEO Greg Foster confessed that the success of Christopher Nolan’s Dunkirk proved that consumers in North America have a stronger preference 2D rather than 3D:

“It’s worth noting ‘Dunkirk’ was showing exclusively in 2-D, which consumers have shown a strong preference for… The demand for 2D films is starting to exceed 3D in North America.”

Like many of Nolan’s other films, Dunkirk was filmed exclusively on high-end IMAX cameras>. It had a really good domestic opening weekend, with its IMAX screenings drawing in an impressive $11.7 million.

Ironically, this news comes one month after Michael Bay announced that he wants to keep 3D alive shot Transformers: The Last Knight entirely in native IMAX 3D, spending the extra “ten to fifteen million dollars” to do it right.

Still, the people have spoken.

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24 Comments on "IMAX Is Planning To Ditch 3D Films"

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Guest

Ah yes!!!

Guest

Are they giving out crack with the 3D glasses now? Those kids are way way too happy.

Guest

Guest

Though I really like IMAX 3D, 3D can give you a serious headache :(

Guest

Why pay for 3D when u don’t get the full extent of 3D except for your wallet!

Carlo Hendricks
Guest

I think once James Cameron’s glases free 3D becomes a reality, there will be a resurgence in 3D content. But I’ve invested in 3D, so what happens to the 60 odd 3D movies I have bought? The new Samsung 4K blu ray player that was recently released in the US, does not support 3D, only the the upper end 4K screens have 3D support. The industry doesn’t really seem to have loyalty to the fans/consumers who are invested in home cinema.

Guest

Glad I personally hate 3d

Guest

3D is sh!t

Guest

Maxine KoenGaleed MajietDamien Manuel

Guest

Because it sucks. It’s a gimmick.

Guest

They are kind of a waste.

Guest

Neil Stapleton will be happy

Guest

About time

Guest

Finally

Guest

It’s gimmick for the studio to get more money for ticket prices

Guest

THANK GOD!

Guest

I enjoy Imax 3D.

Guest

Mehnaaz Hoosen Shenaaz Hoosen

Guest

Comparing Dunkirk with the last attempt at being cool, does not reflect on 3D vs 2D…

Guest

Aayshah Jaffer Yaaaaas

Guest

praise the lord!

Guest

Aayshah Jaffer I’m going to now. You can come with.

Guest

About time.

Guest

Finally. Forced to watch every new release in IMAX 3D. Very few movies actually looked better with 3D. Hope that means some discount on those tickets prices. (Yeah right)

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