It’s near impossible to explain why some memes take off the way they do. A high-school kid squawking “Daaaamn, Daniel!” at his friend, who wears white Vans, has gone viral.

Twitter user @josholzz uploaded a video of his friend Daniel, who frequently wears white Vans. Apparently, Josh regularly surprises Daniel, loudly saying “Damn Daniel” and filming his outfit. It has already shared hundreds of thousands of times on the internet, inspiring memes, remixes and even a bid for the shoes on eBay. Vans has already co-opted “Damn, Daniel” for marketing purposes.


“Damn Daniel! Back at it again with the white vans!”

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