Seattle-based shoe company, Brooks Running, has launched its first TV ad campaign complete with bloodthirsty zombies.

Brooks Running has this week unveiled a new campaign called ‘Live the Way You Run. Run Happy.’ The compelling and cinematic commercial shows zombies roaming a post-apocalyptic town that come alive from the power of running when they find shoes from Brooks. Apparently the only thing they enjoy more than brains is a good run.

The power of running makes people more alive and their spirit is contagious. Watch how running transforms the undead to the rundead. Live the way you run. Run happy.

The spot features special effects makeup by Academy Award-winning artist Dominie Till, and even includes a special appearance by Brooks CEO James M. Weber as a zombie.

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