The Batman v Superman 4DX Experience Now In Cinemas

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The highly anticipated BATMAN V SUPERMAN: DAWN OF JUSTICE is now showing in the revolutionary 4DX cinemas at Nu Metro V&A Waterfront (Cape Town) and Pavilion (Durban).

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Movie fans in both cities will be able to experience BATMAN V SUPERMAN: DAWN OF JUSTICE in the fully immersive 4DX-format from today (Thursday, 24 March) – exclusive to Nu Metro The Pavilion and V&A Waterfront. It promises to give cinemagoers an adrenalin-fuelled, multi-sensory, digital 4D movie experience like no other.

4DX will be expanding to other regions in South Africa during the next two years, with an agreement in place to eventually have a total of five 4DX cinemas being launched locally at Nu Metro Cinemas.

Nu Metro Cinemas signed an agreement with CJ 4DPLEX, creator of 4DX last year – the world’s first 4D cinema technology for feature films – a partnership that for the first time brings 4DX to Africa. 4DX, which uses motion, vibration, water, wind, lightning, scents, and more to provide moviegoers with a truly immersive experience, has been expanding at a fast pace and, with this deal, will be available in 182 auditoriums across 34 countries, with a goal to reach 300 auditoriums by the first half of 2016.

Apart from 4DX in Cape Town and Durban, the film is also showing in all other Nu Metro Cinemas nationwide (2D and 3D). It is also the new release for the Scene Xtreme cinemas at Nu Metro Menlyn Park (Pretoria; Dolby 7.1 sound), The Glen (Johannesburg; Dolby 7.1. sound) and Clearwater Mall (Johannesburg; Dolby ATMOS) – featuring superior all-around sound and enhanced 3D visuals projected via RealD’s Precision White Screen-technology onto large-format screens.

BATMAN V SUPERMAN: DAWN OF JUSTICE is touted to be one of 2016’s biggest blockbusters – featuring Ben Affleck and Henry Cavill in the leading roles, with an impressive supporting cast including names such as Amy Adams, Jesse Eisenberg, Diane Lane, Laurence Fishburne, Jeremy Irons and Holly Hunter. The film is directed by Zack Snyder, who was also responsible for 300 and MAN OF STEEL.

Batman v Superman 4DX

Fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’ most revered, modern-day saviour, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.

 

Get ready to be wowed with impressive action scenes, awesome special effects and intense, suspenseful drama when two of the most well-known superheroes clash. The film is based on the original DC Comics characters.

 

“Nu Metro Cinemas would like to extend a big THANK YOU to the thousands of customers who have supported 4DX with sold-out shows in Cape Town during the past few months. We wanted to give South Africa a truly immersive cinema experience, and it has been embraced as such,” stated Nitesh Matai, GM for Nu Metro Cinemas. “4DX fulfilled those expectations as the new 4DX cinemas involve all five senses for consumers to enjoy a cinema outing like nothing else they’ve seen, heard, or felt before. We are now very excited to have opened the 2nd 4DX cinema in Africa at our state-of-the-art cineplex in Durban’s The Pavilion shopping centre. Get ready KZN, it is going to exceed your wildest cinematic expectations!”

 

“4DX continues to outdeliver non-4D feature film performances around the world, as it expands into new markets, and now to its fifth continent,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “Nu Metro Cinemas has recently been adding new features and expanding its reach, and we look forward to working with them as both companies continue to grow.”

 

Nu Metro’s Head of Technical was sent to Seoul for 3 weeks to specifically train for certified status to manage the installation of 4DX technology locally. An existing cinema at Nu Metro The Pavilion has been converted to a world-class 4DX cinema. This process involved the installation of a cutting-edge screen and sound technology, special seating pods and other equipment required for the 4DX sensory overload. The installation employed local contractors to complete the installation.

 

The films screened in 4DX will be in HD/2D and Digital 3D on a silver curved wall-to-wall screen. Its audio system has been upgraded to a Dolby CP750 with 7.1 full surround sound. The Barco projector used in the cinema now also uses an upgraded lamp for a brighter picture in both 2D and 3D.

Batman v Superman

“We had to install a completely new steel floor structure to be able to handle the 0.3G-force the unit moves with; as well as water, air and scent lines. The complete system uses 24 computers (1 in each of the 21 seats, a motion PC, a monitor PC and a screen server). The ‘force’ utilises Servo motors and transducers, and not hydraulics, making the movement much smoother and more active. South Africa is in for a total new way of watching movies!” explains Johan van Staden, Nu Metro Cinemas’ Head of Technical.

 

Additional features recently introduced by Nu Metro Cinemas at its other sites in South Africa include Scene Xtreme – which features Dolby Atmos/Auro 11.1 sound, RealD’s new PWS screens, world-class digital 3D technology as well as 4K Ultra High Definition projection – and Scene VIP – adding luxurious, recliner seating, a VIP lounge/bar and an à la carte menu to the cinema experience at select locations.

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For bookings and other cinema info, call 0861-CINEMA (234362) or go to numetro.co.za

Premium pricing applies to both 4DX and Scene Xtreme; loyalty discounts are not applicable. Standard pricing and discounts apply to normal 3D and 2D cinemas.

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