In honor of DC’s Villain Month, with each title in the DC arsenal gets taken over by an iconic villain, they also get a lenticular 3D motion on the cover of each book. That’s right, the original cover had been cut out and, instead, a villain took over. Due to unprecedented demand for the September 3-D motion covers, DC Entertainment announced that orders on the 52 Villains Month issues would be allocated. These issues are now sold out at the publisher level. DC Comics have told retailers that for next week, they will get 93% of their prevous orders for Bane #1, 84% of their orders for Doomsday #1 and 90% of their orders for Parasite #1. In addition, the entire run of 3-D motion covers will return in December in the Villains Month 3-D Motion Complete Set.
“Because of the time needed to create the 3-D motion covers, we were forced to set September print runs much further in advance than we normally would,” said Dan DiDio, DC Entertainment Co-Publisher. “As we got close to the FOC dates, even though we were very aggressive with our sales forecasts for the 3-D editions, it was clear that orders for these issues were going to be greater than the quantities we had printed. Once we saw from the first 3-D edition FOCs that we were oversold on initial orders, we decided to institute a system across the entire 3-D line that was in accord with previous retailers’ ordering patterns to minimize the impact of fringe speculators.”