In an intimate setting at Alcatel’s offices in Fourways, Johannesburg, a handful of media were invited to attend the official launch announcement of the Alcatel Go Play and Alcatel Pop Star, alongside the company’s new logo, aligning with the announcement at MWC of Alcatel OneTouch becoming Alcatel.
Alcatel was one of the earliest cellphones released in the South African market in the 90s, and continues to perform well in the emerging markets. In fact, Alcatel is 5th in the local market in terms of sales, thanks largely in part to their partnership with Vodafone/Vodacom branded devices. With their recent entries such as the Pixi range, Alcatel has increased their footprint quite substantially in the past few months. As a result of the success with their entry-level smartphones, Alcatel has thus expanded their range to include mid-range and ‘ruggedised’ in the Pop Star and Go Play units, respectively.
The Pop Star has a 5″ IPS display, Quad core CPU, 1GB RAM, 8GB internal storage, has two additional covers to swap out (denim and wood), and available as a Dual SIM option with a RRP of R2 299. The Go Play has a 5″ Dragontail display, with an IP67 rating (allowing for underwater usage), as well as a robust design built to withstand shocks, drops, and punches, at a RRP of R3 499. Both units will be available at Foschini, The Fix, Donna Claire, Markham, Totalsports, Sportscene, Exact, Sterns, American Swiss and Hi stores countrywide.
With Alcatel already having a presence at some of South Africa’s top universities with brand ambassadors engaging students and showcasing the brand, the company also announced a few marketing campaigns that will launch on TV, radio and online. A few of the focus areas of the campaign includes a number of competitions, one of which asks entrants to name their choice of local adventures, which will see a team whisk winners away on the day to fulfill their chosen adventure.