adidas Originals by White Mountaineering Launched in SA

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adidas and designer, Yosuke Aizawa, joined forces earlier this year and collaborated on the adidas Originals by White Mountaineering collection. The collection was first showcased at this year’s SS16, which was a huge success for both companies.

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Aizawa is the designer behind the Japanese menswear brand White Mountaineering, a Tokyo-based, outdoors-inspired line, which has been spitted out creations since 2006, with a focus on the fabrics, construction and technical features.

“One, design. Two, utility. Three, technology” – Yosuke Aizawa.

The adidas Originals by White Mountaineering is a return partnership between the companies, and sees a throwback to adidas’ classic sportswear history, even borrowing the iconic look of the Stan Smith Original.

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White Mountaineering’s signature standout panel construction is seen across a range of silhouettes, adding a technical edge to three-stripes standards. Tonal colour palettes and extended cuts highlight the collection’s stylistic edge, whilst new aesthetic touches underline the collaborative process – the 3-Stripes mark is transformed into a V-shaped chest motif and sign-off graphic, and an exclusive all-over camo print brings forth the pinnacle of White Mountaineering’s form-meets-function approach to style.

Releasing 29 October 2016 at selected retailers including AREA3, Shelflife Johannesburg, astore, and online at adidas.co.za.

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