adidas Originals Rounds Up Successful Launch Campaign for the EQT

Friday, 24th March 2017, saw the kick-off of the #EQT campaign at Shelflife in Rosebank, Johannesburg. The campaign draws parallels between the born frees in Johannesburg and the birth of EQT in Berlin in the 90s.

Having kicked off at Shelflife on Friday, the campaign moved on to Area3 in Braamfontein and adidas Originals Store in Sandton on Saturday, 25th March, and rounded up the campaign at Thesis in Soweto on Sunday, 26th March. Passers-by, onlookers, or just curious fans, were given the opportunity to take part in the campaign by having their photo taken with some clothing from the adidas Originals range, which would allow them to stand a chance of winning a R3000 adidas voucher. All you need to do to complete the process is as follows:

  • 001. Download your portrait on
  • 002. Share this image on Instagram
  • 003. Use the #EQT hashtag

EQT released on 23rd March 2017 at adidas Originals stores,, AREA3 and selected retailers.

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