The Brand with the Three Stripes, adidas, recently announced their latest category of sportwear. Dubbed as adidas Athletics, the campaign centres around the Find Focus (#FINDFOCUS) theme, which features some athletes from around the world.
The South African campaign sees the likes of Wayde van Niekerk and Kagiso Rabada as part of the marketing campaign. “adidas believes that training isn’t confined to the gym or limited to the physical, it’s about getting your mind right, preparing mentally, finding vision and above all Focus.”
The athletic apparel is divided into three different segments, namely “Z.N.E.” (Zero Negative Energy), “ICON,” and “ID.” The Z.N.E. range was designed specifically in mind for athletes who want zero distractions during training, the ICON line features unisex sportswear, and ID includes a collection of minimalist, athleisure clothing items for and easy transition between workouts and other occasions.
The Z.N.E. line was officially launched on 10th September with the first product in the new range, the adidas Z.N.E. Hoodie (header imnage).