adidas Launches The All-New AlphaBounce Reflective Silver

Following the successful launch of the UltraBoost Laceless, adidas has extended their AlphaBounce performance range with the launch of the all-new colourway, Reflective Silver. The trainer offers an adaptive fit and feel for runners and versatile athletes.

adidas Launches The All-New AlphaBounce Reflective Silver

The AlphaBounce technology was developed using a motion capture system called ARAMIS, which is used to measure the mechanics of the foot during movement, much the same as the tracking for the design of the AlphaSkin. Based on the motion capture insights during the runner’s stride, the AlphaBounce sneakers were designed to offer support and expansion where it is required the most.

The defining elements of the silhouette include the following:

  • Reflective features – A light sensitive print and reflective eyelet pods shine when exposed to light, helping you stand out.
  • Forged meshed upper – A seamless mesh material designed with areas of support and stretch to help ensure a custom fit that adapts to every move.
  • Bounce midsole – An innovative cushioning system that provides enhanced comfort and flexibility to users.

The adidas AlphaBounce range is now available with the Reflective Silver colourway from adidas Performance stores, various Cross Trainer stores and on the adidas online store, and will retail for a price of R1,999.

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adidas Launches The All-New AlphaBounce Reflective Silver

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