Nu Metro Cinemas opened the first ever 4DX cinema in Africa at Nu Metro V&A Waterfront on 16 December 2015. One month of business has seen STAR WARS: THE FORCE AWAKENS in 4DX achieving ground-breaking box office results. Nu Metro has now confirmed that POINT BREAK will share the bill with the 7th instalment in the STAR WARS saga from this Friday, 15 January 2016.
The popularity of this revolutionary new cinema format has been proven with most of the 4DX shows for STAR WARS: THE FORCE AWAKENS reaching sold-out status for the past month. This achievement is further highlighted by the fact that some shows were sold out weeks in advance, with customers arriving at the cinema specifically asking to buy tickets for the film in the 4DX format (it has also been showing in the standard 2D/3D formats at the Nu Metro V&A cineplex).
Following this phenomenal opening, Nu Metro Cinemas will be showing POINT BREAK in 4DX, along with STAR WARS: THE FORCE AWAKENS in 4DX, at the Nu Metro V&A Waterfront cinema from this Friday. The two films will alternate showtimes daily.
“Nu Metro Cinemas would like to extend a big THANK YOU to the thousands of customers who have supported 4DX during the past month. We wanted to give South Africa a truly immersive cinema experience, and it has been embraced as such,” stated Nitesh Matai, GM for Nu Metro Cinemas. “4DX fulfilled those expectations as the new 4D cinemas involve all five senses for consumers to enjoy a cinema outing like nothing else they’ve seen, heard, or felt before. With the introduction of 4DX, Nu Metro Cinemas has now joined an elite group of cinema chains using this technology, and showcasing popular blockbusters in this exciting new cinema format.”
POINT BREAK – Synopsis:
A young FBI agent infiltrates an extraordinary team of extreme sports athletes he suspects of masterminding a string of unprecedented, sophisticated corporate heists. Deep undercover, and with his life in danger, he strives to prove these athletes are the architects of the mind-boggling crimes that are devastating the world’s financial markets. Filmed on four continents, North America, Europe, South America and Asia, POINT BREAK presents extraordinary feats performed by the world’s top extreme sports athletes, and involves some of the most daring exploits ever committed to film. Extreme sports featured include snowboarding, wingsuit flying, free rock climbing, high-speed motocross, and surfing 20-metre waves.
Looking for an escape? The re-imagination of the 1991 adrenaline-fueled classic POINT BREAK hits the 4DX cinema at Nu Metro V&A Waterfront this Friday. Jaw-dropping stunts and awesome natural wonders come alive while you’re sitting inside a 4DX theatre.
Nu Metro Cinemas signed an agreement with CJ 4DPLEX, creator of 4DX earlier this year – the world’s first 4D cinema technology for feature films – a partnership that brought 4DX for the first time to Africa. 4DX, which uses motion, vibration, water, wind, lightning, scents, and more to provide moviegoers with a truly immersive experience, has been expanding at a fast pace and, with this deal, will be available in 182 auditoriums across 34 countries, with a goal to reach 300 auditoriums by the first half of 2016.
“4DX continues to outdeliver non-4D feature film performances around the world, as it expands into new markets, and now to its fifth continent,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “Nu Metro Cinemas has recently been adding new features and expanding its reach, and we look forward to working with them as both companies continue to grow.”
Nu Metro’s Head of Technical was sent to Seoul for 3 weeks to train specifically for certified status to manage the installation of 4DX technology locally. A current cinema at Nu Metro V&A Waterfront was converted to 4DX. The cinema’s catering, box office and Scene VIP areas have also been renovated and upgraded during this process. Nu Metro is currently in final negotiations to confirm the opening of the 2nd 4DX cinema for Africa in Durban within the next few months.
The films screened in 4DX are projected in HD/2D and Digital 3D on a silver curved wall-to-wall screen (9,7 m wide x 5,2 m high). Its audio system has been upgraded to a Dolby CP750 with 7.1 full surround sound. The Barco projector used in the cinema now also uses an upgraded projection lamp for brighter picture in both 2D and 3D.
“We had to install a complete new steel floor structure to be able to handle the 0,3 G force with which the unit moves, as well as water, air and scent lines. The complete system uses 24 computers (one in each of the 21 seats, motion PC, monitor PC and screen server). The ‘force’ utilises servo motors and transducers, and not hydraulics, making the movement much smoother and more active. South Africa is in for a total new way of watching movies!” explains Johan van Staden, Nu Metro Cinemas: Head of Technical.
Additional features recently introduced by Nu Metro Cinemas include Scene Xtreme, which features Dolby Atmos/Auro 11.1 sound, RealD’s new PWS screens, world-class digital 3D technology as well as 4K Ultra High Definition projection, and Scene VIP, adding luxurious recliner seating, a VIP lounge/bar and an à la carte menu to the cinema experience at select locations.
The movie ticket price for STAR WARS: THE FORCE AWAKENS and POINT BREAK in 4DX at Nu Metro V&A Waterfront is R 150 per film (for a limited period).
For bookings and other cinema info, call 0861-CINEMA (234362) or go to numetro.co.za