Nike recently premiered its own eight-episode fitness-centric original series, Margot vs. Lily. And it’s not that bad!
Two interracial adopted sisters return home for the holidays on tense terms. 24-year-old Margot has just been fired from her job, while 22-year-old Lily’s YouTube channel “LilyNinja” is more successful than ever. Lily prioritizes fitness over friends, while Margot has a robust social circle and little interest in sport. On New Year’s Eve, tensions boil over and the sisters make a bet. Of course, throughout the series, various characters are seen wearing official Nike swag.
“Better For It and the original series ‘Margot vs Lily – A Better For It Production’ is a celebration of athletes. It’s about personal growth and pushing yourself to be your best,” explains Kerri Hoyt-Pack, VP of Global Brand Marketing for NikeWomen and Women’s Training. “This message embodies a relatable range of human experiences and emotion – from self-confidence to self-doubt – that women encounter with sport and fitness. Being ‘Better For It’ doesn’t mean accomplishing an unbelievable feat; it means being bold enough to take on a personal challenge, like the characters Margot and Lily do.”
So go on, give it a watch. It’s actually pretty good.