Phillips 4K UltraClear 40″ Display Event – Johannesburg

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On Thursday the 21st of January 2016, Drive Control Corporation (DCC) together with Phillips hosted an event to showcase the Philips 4K UltraClear 40″ Display, currently one of the largest 4K monitors available.

Now for those who aren’t familiar with the 4K display technology and what exactly it is all about let me in short, try to explain.
The term 4k generally refers to two things, the total pixel count in relation to normal Full HD, and the pixel count of the display’s horizontal resolution.
What this boils down to is that 4K displays have a total pixel count that is four times higher than a normal Full HD display, and has a horizontal resolution of at least 4000 pixels (although some displays with a count of 3840 and above can also be considered 4K displays).

Phillips event1

When I arrived at the event I was greeted by Bruce Byrne, the Visual Communications specialist at DCC, who after offering us some light snacks began to introduce us to the Phillips 4K UltraClear 40″ display.
Now I have always been sceptical about 4K displays and whether there truly is an easily recognizable difference between the resolution of the 4K and Full HD displays. I’m happy to say that I could immediately see the difference in image quality between the two displays, and I would even go as far as to say that a person that isn’t as up to date or interested in technology would, at least, be able to visually see the difference between the two.

The presentation also answered some concerns I had regarding which applications and industries would benefit from such a large 4K display. Don’t get me wrong, I believe most gamers would love to own such a display, but practically as well as price wise I don’t see these monitors being bought for everyday use as much (at least not yet). After the presentation, though, I can see the benefits that some industries will definitely get with these monitors, for instance for any person in the visual communications industry (editing, design and even architecture) these displays offer high fidelity images with the added benefit of having MultiView. This enables the user to view four sources/ images on screen simultaneously (all four in Full HD). There is also a wide variety of medical uses, for example when doctors need high resolutions X-rays in order to detect minute fractures, which aren’t necessarily always picked up by normal Full HD displays.

Phillips event 2

In the end, I realized the potential that the Philips 4K UltraClear 40″ display could have in various industries and the benefits of owning such a high-quality display. But the fact still remains, I would love to own one of these and be able to connect my PC or console to it.

Below is the press release for the Philips 4K UltraClear 40″ as well as the some specifications for the product:

Amsterdam, 3 December 2014: MMD, the leading technology company and brand license partner for Philips Monitors, announces a big-screen 40-inch addition to the line-up of Philips 4K Ultra HD displays. Offering four times the clarity and four times the resolution of Full HD, the new 40-inch BDM4065UC display delivers a dazzling viewing experience, unrivalled detail and precision in every application. The extra-large desktop provides plenty of room to spread out on, so users can navigate multiple applications and windows simultaneously, without ever losing the productivity-enhancing sense of space.
A 40-inch desktop spread

Commenting on the new 40-inch display with UltraClear 4K UHD resolution, Thomas Schade, Vice President EMEA at MMD says, “This new UltraClear UHD display is an exciting addition to the 4K line-up and sizes up the viewing experience at 4K level. With the clarity and brilliance of 4K UHD and 40 inches of screen real estate to play with, users will really notice the sense of space and precision detail in everything they do – from complex financial applications and scientific imaging to gaming or streaming movies.” Quadruple clarity and boost productivity with 4K UHD resolution

Ultra High Definition offers four times the resolution of Full HD, and at 3840 x 2160 pixels the display packs four times as many pixels onto the same area. Yet far from being a technical gizmo with few real-life benefits, 4K UHD delivers appreciable value to professional users. Photographers and videographers, for instance, can zoom in on fine detail with unrivalled clarity, and the new display’s true 8-bit and FRC colour depth ensures colour fidelity as well as UltraClear images.

Nor is it just creatives who gain from 4K UHD resolution: there is more space to spread out on for every productivity application. For instance, the new display transforms the viewing experience for finance professionals, who can run data-intensive applications in multiple windows and still retain the sense of space and clarity of detail across their entire desktop. Using MultiView, users can show four Full HD windows simultaneously. The VA panel technology ensures that details and colours stay true from any viewing angle, even almost side-on. And for users who can’t get enough space, the ultra-narrow bezel design makes it possible to place two 40-inch displays side by side without the distraction of physical bezels. The result: a stunning panoramic view.

Ultra-versatile connectivity

The new 40-inch 4K Ultra HD display is strong on connectivity, designed to give professionals and home users freedom of choice for work and leisure. With the highest bandwidth digital connections, the display can hook up to a wide range of media sources, enabling users to experience all their content in 4K Ultra HD brilliance on the 40-inch widescreen. The DisplayPort 1.2 digital PC-to-Display link supports data transfer speeds of up to 10.8 Gbps, for faster imaging and zero-latency refresh rates. Also upping the connectivity choices are MHL support for enjoying mobile content on the big screen (while charging the mobile device at the same time), superfast USB 3.0, and HDMI 1.4, for streaming high-quality digital video and audio signals from a PC or other AV source.

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