Sony Launches Next-Gen “Selfie Smartphone” – Xperia C4

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With the recent uptake of the “Selfie Smartphone”, many manufacturers don’t want to be left behind. Many will recall some of Huawei’s first smartphones with better than the average front-facing cameras some years back, which had success in the Chinese market. The trend has now gone global, and Sony, the latest to cash in on this wave, has released its latest version of the budget smartphone Xperia C range, the Xperia C4.

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Press Release

Sony launches next generation “selfie smartphone” – Xperia™ C4

  • Capture your best selfies with a high-quality 5MP front camera and a raft of fun Xperia camera apps
  • Enjoy your entertainment to the fullest with a large 5.5” Full HD screen powered by Sony’s BRAVIA® TV technologies
  • Super-fast Octa-core processor makes multi-tasking easy, without running out of power

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South Africa, Johannesburg, 6th May 2015 – The selfie phenomenon is about to kick up a notch with the introduction of Xperia™ C4 – Sony’s next generation PROselfie smartphone, featuring a best in class 5MP front camera, a Full HD display and superior performance.

“Following the success of Xperia C3, we are proud to introduce Sony’s evolved PROselfie smartphone,” said Tony McNulty, Vice-President, Value Category Business Management at Sony Mobile Communications. “Xperia C4 caters to consumers that want a smartphone that not only takes great photos, but also packs a punch. Benefiting from Sony’s camera expertise, the 5MP front-facing camera with wide-angle lens lets you capture perfect selfies, while its quality display and performance features provide an all-round advanced smartphone experience.”

We all like a high-profile selfie – so go ahead and get snapping

You can now stage the perfect selfie, getting everything – and everyone – in shot, thanks to the powerful 5MP front camera with 25mm wide-angle lens. Sony’s Exmor RTM for mobile sensor, soft LED flash and HDR features means the pictures will always be stunning, even in those ‘hard to perfect’ low light conditions. Superior auto automatically optimises settings to give you the best possible picture and SteadyShot™ technology compensates for any camera shake.
With 13MP, autofocus and HDR packed in there is no compromise on the rear camera, which delivers great shots for those rare moments you’re not in the picture.

You will also be able to get even more fun out of your smartphone with a suite of creative camera apps such as Style portrait with styles including ‘vampire’ and ‘mystery’ to add a unique edge to your selfie. Moreover, apps such as AR mask give your selfie a twist by letting you place a different face over your own face or others’ faces while you snap a selfie.

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Experience your entertainment in Full HD

Now you can enjoy every picture and every video in detail with Xperia C4’s 5.5” Full HD display. Watching movies on your smartphone is more enjoyable thanks to Sony’s TV technology – such as Mobile BRAVIA® Engine 2 and super vivid-mode – which offers amazing clarity and colour brightness. Enjoy viewing from any angle with IPS technology.
Great video deserves great audio to match, so Xperia C4 features Sony’s audio expertise to deliver crisp and clear audio quality. With or without headphones, you can sit back and enjoy your favourite entertainment in all its glory.
The design of Xperia C4 has also been crafted with precise detail and care to ensure every aspect amplifies the sharp and vivid display. A minimal frame around the scratch-resistant screen enhances both the viewing experience and the smartphone design, while its lightweight build feels comfortable in the hand. Xperia C4 comes in a choice of white, black and a vibrant mint.

Superior performance, with a power-packed battery that just keeps going

Whether you’re running multiple apps, checking Facebook, snapping selfies or listening to the best music – you can do it all at lighting speed thanks to Xperia C4’s impressive Octa-core processor. Powered by an efficient 64-bit Octa-core processor, Xperia C4 makes it easier than ever to multitask and switch between your favourite apps, without affecting performance. Ultra-fast connectivity with 4G capabilities means it’s quicker than ever to download your favourite audio or video content and surf the web without lag.

The large battery (2,600mAh) provides over eight hours of video viewing time, meaning that the entire first season of Breaking Bad can be binged uninterrupted, while Battery STAMINA Mode 5.0 ensures you have complete control over how your battery is used.

Xperia C4 is compatible with more than 195 Sony NFC-enabled devices including SmartBand Talk (SWR30) and Stereo Bluetooth® Headset (SBH60). You can also customise the smartphone with the protective desk-stand SCR15 Cover or with a full range of original Made for Xperia covers.

Xperia C4 will be available in Single SIM and Dual SIM versions in South Africa from early in the third quarter of 2015.

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