Sponsored Video – Ballantine’s Presents INSA’s Space GIF-ITI

Art
Ballantine's Presents INSA's SPACE GIF-ITI Press and Digital 2



Imagine if you could animate graffiti painted across the side of street walls and buildings. One artist, is doing just that. INSA, an enigmatic and innovative graffiti artist, has gained popularity online for a new groundbreaking and mesmerising style of art, GIF-iti. The effect is achieved by by creating murals on walls, then photographed, then repainted and then re-photographed again, before converting the series of images into the GIF format. Now with the help of Balantine’s Stay True series, British street artist INSA has taken on another big (huge) task; creating the world’s largest GIF.

Ballantine's Presents INSA's SPACE GIF-ITI Press and Digital 5

Using a satellite orbiting 431 miles above the earth and a small team of 20 people, INSA has created a mural that measures around 57,515 square metres (made up of four images) in Rio de Janeiro, Brazil over a period of four days. The images were then captured by a commercial satellite owned by Airbus. “The scale of this project is like no other; it’s been a dream of mine for years to create a piece of graffiti that can be seen from space, but working in synchronicity with the earth’s cycle to also create an animation is next level,” said INSA.

Space Gif-iti was commissioned by Ballantine’s as part of their Stay True series – where the company collaborates with unique creative people from various walks of life.

Is this where art is heading in the digital age? Have artists found a “new” digital canvas?

Post sponsored by Balantine’s #SpaceGIFITI

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