SONY MOBILE ACCELERATES INTO 2014 AND CONTINUES TO DELIVER THE “BEST OF SONY”
- New premium product series additions: Xperia™ Z2 and Xperia™ Z2 Tablet, with mid-range Xperia™ M2, bring “best of Sony” technology, and content to widest ever consumer audience
- SmartWear Experience: Lifelog application, and SmartBand SWR10 full reveal
- Content is King – Sony promotions including: 2014 FIFA World Cup™ and Sony Pictures
- #XperiaDetails – Sony Mobile’s boldest, most daring campaign ever
Building on the successes of last year, Kunimasa Suzuki, President and CEO of Sony Mobile Communications forecast 2014 to be transformational: bigger, bolder and better.
“Entertainment is in Sony’s spirit. We believe there’s a distinct difference between having, and feeling experiences,” said Kunimasa Suzuki, President and CEO, Sony Mobile Communications. “This remains true within everything we do – for us, 2014 is about bringing the best Sony technology and content together, and taking it further to create absolutely unprecedented, evocative and unique user experiences.”
Xperia Z2 – The world’s best camera and camcorder in a waterproof smartphone
The beacon of Sony’s pace of innovation, and latest addition to the premium Z series – Xperia Z2 is Sony’s best ever premium waterproof smartphone. It combines Sony’s camera and camcorder technologies, acclaimed TRILUMINOS™ Display for mobile with Live Colour LED, the world’s first digital noise cancelling technology in a smartphone and signature OmniBalance design.
A new enhanced video mode captures and preserves memories in stunningly detailed 4K resolution, and SteadyShot™ image stabilisation ensures footage stays smooth and clear, even if you are walking.
Unique to Sony, Xperia Z2 is underpinned by an out-of-the-box introductory content offer that includes six blockbuster movies from Sony Pictures, including Captain Phillips, through the XperiaTM Privilege service.
Xperia Z2 will launch in South Africa in the second quarter of 2014.
Xperia Z2 Tablet – The world’s slimmest and lightest waterproof tablet
Building on the success of the acclaimed Xperia Tablet Z, Sony introduced Xperia Z2 Tablet, representing the pinnacle of tablet innovation.
Sharing many of the same exciting features as Xperia Z2, Xperia Z2 Tablet features theTRILUMINOS™ Display for mobile with Live Colour LED, and digital noise cancelling technology for no-compromise entertainment viewing and listening experiences.
At launch it will be supported by a number of innovative accessories, including BSC10 Bluetooth® Speaker dock with Magnetic Charging Pad and the BRH10 Bluetooth® Remote with Handset Function, to boost the movie and gaming experience.
Xperia Z2 Tablet will hit the South African market in quarter two of 2014.
XperiaTM M2 – The best smartphone technology in its class
Reinforcing a commitment to bringing the best smartphone technology to the widest range of consumers, the ultra-fast Xperia M2 features Sony’s premium experiences. OmniBalance design, a razor sharp 8MP camera with Exmor RS™ for mobile, stunning processor performance, 4G LTE connectivity and a long-lasting battery all feature in this mid-range smartphone.
Xperia M2 will be supported by a unique entertainment package of 3 blockbuster movies through the XperiaTM Privilege service.
Xperia M2 will be available in South Africa in the second quarter of 2014.
SmartWear Experience – SmartBand SWR10 and new Lifelog application available from March 2014
First introduced at CES, SmartBand SWR10 is the first product within the SmartWear Experience vision – a new user experience based around three core pillars – Lifelogging, “Wearing smart” and “Life tools”.
It represents a different proposition that goes beyond health or fitness tracking. SmartWear Experience is grounded in logging life; entertainment and social activities, in a useful and colourful way – users can reminisce at the past, make the best of the present and plan for the future.
SmartBand and Lifelog application will be available in South Africa in the second quarter of 2014.
Sony also revealed that SmartBand, along with SmartWatch 2, are official smartphone accessories of the upcoming 2014 FIFA World Cup™. Along with custom themes and wearable styles, a new application will be available through Xperia Lounge that will enable fans to stay in the know as the tournament unfolds, and remain updated on all the highs and lows through subtle alerts.
#XperiaDetails – Integrated global marketing campaign
To celebrate the launch of Xperia Z2, Sony Mobile today unveiled #XperiaDetails.
The campaign is centered upon a 90 second brand film, depicting a day in the life of French dancer & choreographer Jeremié Bélingard.
In addition to the 90 second piece, a series of five 30 second vignettes will be rolled out over the weeks ahead, to explain key experiences on offer to the Xperia Z2 user in more detail. Digital noise cancelling, TRILUMINOS™ Display for mobile with Live Colour LED, 4K resolution video, waterproofing and SmartWear Experience will feature in Bélingard’s interaction with Xperia Z2.
Sony’s new Xperia™ Z2 campaign film can be viewed for the first time on Sony Mobile’s YouTube channel.