Dreams in Focus – SA’s 1st Custom Toy Show


Vinyl Destination, South Africa’s favourite online designer vinyl toy store, is proud to present it’s very first custom toy show, titled and themed, “Dreams In Focus”.

Not only is it their first custom show, but it is also South Africa’s first custom toy show featuring a roster of local South African artists and international artists, a big step forward for the designer toy scene in Southern Africa.

Along with a 4″ toy, each artist will also be customizing a Lomography camera, bringing together the wonderful world of designer vinyl and photography, to create a truly unique and exciting show! The custom set will then be completed by an A4 1/1 print, which will make the result a fantastic 3-piece collectors set that fans from both the vinyl toy and photography scene would love to own.

dreams in focus toy expo vinyl destination

The roster of artists include a tight and incredible line-up of 10 artists, 5 South African, and 5 international. These artists have been carefully selected and promise to bring something amazing with their own unique style.

Vinyl Destination will be announcing the full roster of artists involved in the show with the help of 5 awesome bloggers. So be sure to keep an eye on The Blot Says, Trampt, Clutter Magazine, ToysREvil, and SpankyStokes, who will each be exclusively revealing a name of a participating artist over the course of the week, starting Monday (May 7th), leading to the final reveal on Friday (May 11th).

The Dreams In Focus custom show will take place during July, in Cape Town, South Africa at The Old Biscuit Mill, in Woodstock.

Dreams In Focus is all about bringing together the designer toy and photography community, while giving something back. That is why they have decided to dedicate and donate all proceeds of custom sales to the Red Cross War Memorial Children’s Hospital, who we are working together to make sure all proceeds will go to the support of their rehabilitation program that helps children in their Burns Unit. This program encompasses physiotherapy, pain management, occupational therapy, music and art therapy, and social services, and treats approximately 3500 patient visits each year. 100% of the donation will goes towards this program, and not a single cent will be spent on administration or operational costs.

All in all, this is a show you won’t want to miss. A roster of talented artists working on an exciting collaboration of mediums promise it to be a memorable evening, all while benefiting a great and worthwhile cause!

And if you can’t make it, don’t worry! As we plan to live-stream this event across the globe so you can all take part, no matter where you are!

vinyl destination toy show

Written by