Kanye West’s Runaway Short Film

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From the opening shot of Runaway it’s clear Kanye West is operating on a new level — both visually and musically (especially when you consider that this is still Hip Hop music). It’s a video so out there it is better seen than described.

The 34 minute long video opens up with West running, like his life depends on it, down a dark road (forest) with ominous fog behind him. Classical music plays over the visually impressive scene, which has colour grading like we’ve never seen before. Skies are red, black’s have a purplish blue grade – everything pops with colour.

West is then seen rapping in his Diablo, racing the car down the same road from earlier, when… A fireball plummets from the sky. The car skids. Lying within the ash lies a half-naked phoenix babe. Kanye does what anyone rapper would – he rescues her and takes her back to his crib!

Soon he is introducing her to nature, culture and music.

Kanye Runaway music video

The colour grading is by far the best I have ever seen for any music video ever. Period. Kanye mentioned in a later interview that he was inspired by the colour palette used in’s Fantasia.

At the very end the message of this bizarre, yet brilliant, abstract video piece is revealed: “Anything that is different you try to change, you try to tear it down.”

[yframe url=’http://www.youtube.com/watch?v=O7W0DMAx8FY’]

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About The Author

Jarrod currently works as a filmmaker (director, writer, editor), but has previous experience as a multimedia developer, web designer, DTP operator, graphic designer, layout artist and a sound engineer. His work can be viewed at www.jarrod.co.za

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